In a shocking story, Legal Futures reported on a recent poll of 8,192 people in the UK that found that about 70% of people who had a legal problem didn’t go to a solicitor for help; typically because most assumed that the cost of legal services would be too expensive. And of the 30% of those did seek out legal advice, only half of them did so from a solicitor, the remaining half consulted family and friends, or the internet.
Whilst the talk in and around the subject of disruptive law models continues unabated and rightly so, the title of this post does not refer to IBM Watson, Artificial Intelligence or the entry from all sorts of global brands into the legal services arena.
Natalie Waddell, President of LawyerLocate.uk was gushing with pride about Google’s recent decision to make the Canadian arm of LawyerLocate.uk an official Google Partner. “Google is very interested in the legal space and particularly in those companies with legal verticals,” Waddell said. “We’re very honored to be selected as their partner which will give us access to more search analytics than anyone else in the industry, which is a huge advantage for us and our clients.”
When Natalie Waddell first went looking for a family law lawyer, the mother of one never dreamed that 15 years later she would be founder and president of Canada’s leading legal-matching service – and one that would be so successfully it would be courted by Google and become the search giant’s first Canadian legal industry partner.